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Why Your Boutique Can’t Escape Google’s Grip



Google vs. Bing: The Search Engine Showdown

So, here’s the tea 🍵: Google is the reigning queen of search engines, and she's got everyone else shook. Bing? Apple’s like, “Nah, no thanks!” Eddy Cue from Apple even said Microsoft could hand over Bing for free, and Apple would still pass. Ouch! 😬 The judge pretty much agrees, saying Google’s default status is locked in because, honestly, they’re the only game in town when it comes to search.

Fortune 500 and No Other Option?

Big companies are basically stuck with Google because switching up would mean losing out on those billions that Google pays them to stay the default. It’s like Google’s got them all in a golden handcuff situation. And Apple’s contract with Google? It’s worth a casual $20 billion for 2022 alone. That’s like... a LOT of zeros. 😲

Apple Building a Search Engine? LOL, Nope!

Apple thought about making their own search engine but quickly realized it would cost them a cool $6 billion a year—just to get started. Google’s like, “Yeah, good luck with that!” because their own estimates say Apple would need to drop around $20 billion to even try to compete. That’s like running a marathon against Usain Bolt. 🚀

TikTok & Amazon Aren’t Competitors, Apparently

Even though the kids are out here using TikTok to search for everything from dance challenges to avocado toast recipes, Judge Mehta’s not convinced that TikTok, Amazon, or Meta are real competition for Google. They’re in their own little worlds, doing their own things, while Google keeps serving up the entire internet on a platter.

The Future of AI Search?

AI might be the next big thing, but according to the judge, it’s not gonna dethrone Google anytime soon. Sure, AI is cool and all, but it’s not yet capable of replacing the complex web crawling and indexing that Google’s got on lock. So, for now, Google’s chilling on top of the search game, knowing they can make changes without breaking a sweat. 💅

Monopoly Vibes

The most shocking bit? Google even did a study and found out they could make their search results worse, and people still wouldn’t leave. That’s some serious monopoly power right there. And it’s why competition is supposed to be a good thing—it keeps everyone on their toes. But Google? They’re just lounging on their throne, making bank, no matter what.

So, in a nutshell: Google’s got the search game on lockdown, and nobody’s dethroning them anytime soon, not even Apple or AI. 🔒👑

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