Ready to supercharge your customer loyalty and keep those sales rolling in? Let’s talk about one of the most underrated weapons in your Shopify arsenal: **store credit**.
Not only does it scream "we care" to your customers, but it also ensures they keep coming back for more. Let’s dive into how you can make the most of it.
Why You Need to Be All Over Store Credit
1. Goodwill Gestures That Wow
Sometimes, things go a little sideways. A delayed shipment, a mix-up in sizes—hey, it happens. Offering store credit as a goodwill gesture shows your customers you genuinely care about their experience. It's a classy move that can turn a hiccup into a rave review.
2. Customer Retention Like a Boss
Want to keep your customers coming back? Store credit is your ticket. It’s like handing them a VIP pass to return and shop again. With every purchase they make using store credit, you're strengthening their bond with your brand.
3. Marketing Magic
Imagine launching a killer campaign where customers earn store credit for purchases, reviews, or social media shares. It’s a win-win! They get rewarded, and you get more buzz and engagement. Plus, it’s a fab way to stand out in a crowded market.
4. Rewarding Loyalty and Referrals
Who doesn’t love a good reward? Use store credit to pump up your loyalty or referral programs. Your loyal customers will feel appreciated, and new customers will have an extra incentive to spread the word about your amazing boutique.
How to Make Store Credit Work for You
Setting up store credit on Shopify is a breeze. Here’s how you can get started:
1. Activate Store Credit: Head over to your Shopify admin, navigate to Settings > Customer accounts, and toggle on store credit in the New customer accounts section.
2. Issue Store Credit: Go to Customers, select the customer profile you want to reward, and adjust their store credit. You can choose the amount, set an expiration date if needed, and voila!
3. Monitor and Manage: Keep track of who has what in their account. You can view balances and transactional histories directly from their profiles.
4. Promote It: Make sure your customers know about this awesome perk. Announce it in your newsletters, social media posts, and on your website. The more they know, the more they’ll use it.
Considerations to Keep in Mind
Online Only: Store credit is only available for use on your online store, not through other sales channels like POS or the Shop app.
Full Amount Only: Customers can’t use just part of their store credit; it’s an all-or-nothing deal at checkout.
Currency Matters: If you deal in multiple currencies, the store credit will only show up in the matching currency at checkout.
Store Credit Best Practices
Set Expiry Dates: Encourage quicker use by setting an expiration date, but always check your local laws about expiry dates first.
Communicate Clearly: Let your customers know how to use their store credit, and make the process as seamless as possible.
Use It Strategically: Incorporate store credit into your broader marketing strategy. Whether it’s for special promotions, resolving customer service issues, or enhancing your loyalty programs, it can be a powerful tool.
Wrapping Up
Store credit isn’t just a nice-to-have—it’s a game changer for your boutique. It enhances customer satisfaction, boosts loyalty, and can drive repeat sales like nobody’s business.
Angela Froschl
Your Branding, Shopify, and Operations Bestie
Hot Mess Consulting 🔥✨
