It’s no secret that Black Friday and Cyber Monday (BFCM) are the ultimate time to shine in retail. Whether your customers are shopping in-store, online, or both, this is your chance to rack up those holiday sales and make serious bank! Shopify drove a whopping $9.3 billion in sales during BFCM in 2023, so buckle up because you don’t want to miss out! 🚀
With the right strategies and tools, your boutique can absolutely crush BFCM. And lucky for you, Shopify POS is packed with discount tools that make offering deals super easy, flexible, and oh-so-effective. Here are 5 in-store discount tools that’ll help you win!
1. Automatic Discounts – Because Time Is Money 🕑💸
We know that during the BFCM madness, every second counts. Automatic discounts on Shopify POS will save your team major time at the checkout counter! Instead of fumbling with codes or trying to remember which items are on sale, let Shopify do the heavy lifting. Set the discount once, and watch it magically apply itself during checkout. Talk about seamless! ✨
Why You’ll Love It:
- Speed Up Sales: Customers are in and out faster than you can say “sold out.”
- Reduce Errors: No more human error. Discounts get applied right every time.
- Encourage Bigger Purchases: Use it for product-specific or cart-wide discounts to boost that average order value.
How to Set It Up:
From your Shopify admin, just head to the Discounts module and configure automatic discounts for specific products, collections, or even entire orders. Set expiration dates, decide if discounts can stack, and let Shopify handle the rest. 🔥
2. Discount Codes – Keep Them Coming Back for More 🤑
Discount codes aren’t just for online shopping—they work wonders in-store too! If you’re looking to attract new shoppers or give your loyal customers a sweet deal, discount codes are your bestie. 💌 Use them as part of a VIP program, a special thank-you for email subscribers, or a limited-time BFCM exclusive.
Hot Tip: Put your discount codes front and center by adding them to the Smart Grid tiles in Shopify POS. That way, your staff can access and apply codes at checkout with zero hassle. 🙌
Why You’ll Love It:
- Target Different Segments: Offer exclusive discounts to your VIPs, new customers, or long-time buyers.
- Flexible Application: Let customers use codes for specific products, categories, or on their total purchase.
How to Set It Up:
It’s as simple as creating the discount code in your Shopify admin. Customize things like minimum purchase amounts, expiration dates, and usage limits. You can also decide if the code can be stacked with other offers. 💃
3. Buy X, Get Y – Move That Inventory 💃🛍️
Got inventory you need to move before the end of the year? Let’s get rid of it with some irresistible Buy X, Get Y deals! These promotions are an awesome way to clear out old stock while giving your customers major value. And since BFCM is the perfect time to splurge, who wouldn’t want to pick up a little something extra?
Why You’ll Love It:
- Move Old Stock: Clear out seasonal or slow-moving items.
- Entice Bulk Buys: Offer deals like "Buy One, Get One Free" or "Buy Two, Get 50% Off."
- Increase Customer Spend: Make your customers feel like they're getting a steal while increasing their total order size.
How to Set It Up:
Buy X, Get Y deals are easy to configure in Shopify POS as either automatic discounts or discount codes. You decide the terms—whether it's buy one, get one free, or buy X, get Y for a percentage off—and Shopify will take care of the rest! 💅
4. Discount Combinations – Stack ‘Em Up! 🥳
Let’s face it, holiday shoppers are on the lookout for the best deal possible. What’s better than one discount? Two! Shopify POS allows you to combine multiple discounts in one transaction. Stack those deals, and your customers will feel like they’re getting all the deals without breaking the bank!
Why You’ll Love It:
- Stand Out From the Competition: Offer better deals than your competitors by allowing discounts to be combined.
- Customer Satisfaction: Who doesn’t love scoring more than one deal at a time?
How to Set It Up:
In Shopify POS, you can decide which discounts can be combined. Whether it’s product discounts with order-wide discounts or free shipping stacked on top, you have the flexibility to create a knockout discount strategy! 🌟
5. Custom Discount Functions – The World is Your Discount Oyster 🦪
If you really want to get creative with your discounts this BFCM, Shopify POS has your back with discount functions. These allow you to go beyond the basic discounts and get creative with things like volume-based pricing, membership discounts, or even loyalty perks.
Why You’ll Love It:
- Complete Flexibility: Build totally custom discount apps using Shopify Functions or choose from a wide range of ready-to-go apps.
- Boost Loyalty: Reward your top customers with discounts that make them feel special (and keep them coming back!).
How to Set It Up:
You’ve got options! Use a pre-built discount app from Shopify’s app store (like Discount Kit) or partner with a developer to create something custom for your boutique. Imagine giving your VIPs extra perks based on their spending level—talk about next-level customer loyalty! 💖
Bonus Tip: Simplify Discounts with Smart Grid Tiles 🧠
With all the excitement of BFCM, you need to keep things simple for your team. Smart Grid tiles on Shopify POS let you create shortcuts for your most-used discounts, so they’re right there at your fingertips during checkout. No more hunting for codes or remembering complex discounts—it’s all right there!
How It Works:
Set up Smart Grid tiles to include shortcuts for discount codes or automatic discounts. This allows your team to apply the correct discounts in a snap, keeping lines moving and customers happy. 👏
Final Thoughts: Use Shopify POS to Slay BFCM 🖤
We know that competition is fierce during BFCM, but with the right tools, you’ve got this! Shopify POS is your secret weapon for handling in-store discounts like a pro. Whether it’s automatic discounts that make checkout faster or stacking deals to really wow your customers, you can use these features to dominate the holiday rush and make this your best BFCM yet. 🎉
Don’t wait! Get your discount strategy in place, streamline your checkout process, and watch those sales roll in. ✨
Ready to learn even more? Check out Shopify’s guide to see how Shopify POS can give your boutique the edge it needs to win BFCM this year!
By infusing your brand personality and making use of Shopify’s discounting tools, you’ll be ready to slay this BFCM season. So get out there, set up those discounts, and give your customers a shopping experience they’ll never forget! 🛍️
Check out all the details straight from Shopify to see how these tools can work for your boutique!
