Client Overview
When it comes to soulful vibes, Spill the Tea Sis brings it all. This isn’t just a shop—it’s a multi-generational, wild-woman-owned, heart-and-soul kind of space. Run by three generations of a blended family, their journey into the metaphysical world started when a family member’s childhood illness pushed them to seek healing beyond western medicine. Through practices like reiki, craniosacral therapy, and energy work, they found peace and purpose, which inspired them to share their magic with the world.
From intention candles to ethically sourced crystals, every single product is made with care, intention, and straight-up good energy—many crafted from herbs grown on their farm in Whatley, MA. Their mission? To make magic and spirituality accessible to everyone, no matter who you are or where you come from.
The Challenge
When Mischa, the boss babe behind Spill the Tea Sis, hit us up, her website wasn’t giving the energy her brand deserved. It needed to be as intentional as her products and as inclusive as her mission. Plus, she was ready to streamline the private-label and drop-shipping side of her biz for wholesale clients who couldn’t get enough of her magical candles.
What she needed:
- A fierce site that screamed “welcome to your spiritual home.”
- A way to tell her brand’s story with all the depth and soul it deserved.
- A user-friendly shopping experience that made buying crystals feel just as magical as receiving them.
Our Approach
We rolled up our sleeves and got to work with our Signature package because duh—Mischa deserved the full glow-up treatment.
How We Made the Magic Happen
-
Your Story, Front and Center
Mischa’s story is what sets Spill the Tea Sis apart, so we wove it into every corner of her site. Her "About Us" page? Now a powerful testament to her family’s journey into healing, magic, and intention, perfectly capturing their rich heritage and badass vibes. -
Branding that Slays
We built a vibe that matched their soulful energy—bold, mystical, and magnetic. From deep, earthy tones to playful-yet-polished fonts, we created a brand experience that draws you in and makes you stay. -
E-Commerce That Works Harder, Not Messier
With a fully optimized Shopify setup, shopping became seamless, whether you’re browsing for crystals, candles, or that perfect gift. We added intuitive filters, eye-catching product pages, and CTAs that lead customers straight to checkout without a second thought. -
Wholesale? Handled.
To make private-label orders a breeze, we customized her backend to support drop-shipping and wholesale clients without extra hassle. Now, Mischa can grow that side of her business effortlessly. -
Ethical + Intentional = Magic
We spotlighted their commitment to ethical sourcing and sustainability—because her customers care about where their magic comes from, and Mischa’s got nothing but the good stuff.
The Results? Absolute Fire.
Since the new site launched in October 2024, Spill the Tea Sis has been straight-up thriving:
- 506% increase in gross sales (yes, you read that right—FIVE. HUNDRED. PERCENT).
- 31% more website sessions, with 92,663 visitors soaking up all the magical vibes.
- 45% more cart additions, because customers couldn’t resist that shop-now energy.
- 66% more checkouts, with 973 transactions completed in record time.
- 27% higher conversion rate, jumping from 0.83% to 1.05%.
What Mischa Had to Say
"Angela and the Hot Mess team completely GOT us. They didn’t just give us a website—they brought our family’s story and values to life in a way that’s felt by everyone who visits. This isn’t just a site; it’s a vibe. And honestly? Our sales speak for themselves. If you’re thinking about working with Hot Mess, stop thinking and just DO it." — Mischa Roy Bennett
What’s Next?
With their site running like a dream, we’re already planning the next phase: subscription boxes, seasonal drops, and more ways to spread their magic far and wide.
The Bottom Line
This isn’t just a case study—it’s proof that when soulful branding meets kickass e-commerce, magic happens!
